C’mon Guy C’mon Guy – Coining the term “retail experiments,” Subports engages their customers in experiences that blur the lines between conceptual art, retail and social scientific experimentation. For the 2011 SCOPE International Art Fair in NYC, Subports is collaborating with Texas based artist Richie Budd for C’mon Guy (Frat Boy Box Party) and building a party within a party. A centrally placed cube will contain an actual, traditional frat party where the brothers will drink from a keg and party “Greek style.” Outside the enclosure, the usual opening party will be taking place replete with evening attire, champagne and art world conversation. Party goers will be able to interact with the frat party via text; purchasing items of clothing, accessories, and receiving messages and files created by the brothers.

Press:

Huffington Post

Gothamist

• Sell your product.

• Buy tickets.

• Discover music.

Buy, Sell, and Share anywhere via text

Subports connects a credit card to a mobile phone allowing for purchases on and off the web.

Become a member and pay for things quickly with “One Text” shopping. How it works.

Become a Subports seller and create your own text-to-buy codes to sell or share your products.
Free beta platform available now. Fill out the seller request form to begin. Learn more.

SCOPE invited us to transform a 150 foot wall in their space into a pop-up shop and provide ticketing via text message.

Our pop-up wall shop features work by Takeshi Miyakawa, Von Tundra, Partners & Spade, Christian Joy, Monica Wyndham, Steven Shein, Mother Eleganza, and more.

Come see us!

A brief snippet for your pleasure: “Subports launched in late 2009 as a techie, Brooklyn-based, text-to-buy business model—–a one-time online registration links your credit card information to your cell phone number, and purchases are made by sending an SMS—–but the implications of the service subvert the conventional add-to-shopping-cart experience.”

More, more, more here: “Text Appeal” from the pages of Dwell.

We experimented with a few videos spotlighting some of our favorite products over on Vimeo.

Video by Jacob Krupnick

As an example, we had these catalogs made for New York’s 2010 Design Week.

Core77 had this to say:

“Subports, a text-to-buy retail platform aimed at helping artists and designers sell their stuff without needing four walls, a roof and a cash register, is ever present during this year’s design week, partnering with Fair Folks & A Goat, the Joey Roth Sounds Like Show, Uncomfortable Conversations, and CITE Goes America. Many objects from these shows come with codes, allowing you to purchase them securely and on the spot with your cell phone. We love this—with Subports, exhibition spaces hybridize with retail spaces, helping young designers sell work while upping their visibility.

Subports’ just-published first catalog is one of the more fun publications being tossed around at openings. Named Portal after their SMS number, the pamphlet indexes the newest Subports offerings with images, descriptions, and purchase codes.”